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Have you ever felt like you’re doing “okay”… but deep down, you know you’re capable of so much more?

That was me.

I recently had to face a harsh truth:

I’m not as good as I thought I was.

Sure, I have skills.

• I can write copy.

• I can build funnels.

• I can sell.

• I can set up automations.

But compared to others in my industry, I’ve been stuck.

I’ve been floating between $10k–$20k per month all year.

I blamed the UK market (“No one spends here!”).
I blamed the economy.
I blamed everything but me.

Here’s the real reason I wasn’t growing:

I stopped doing the things that got me here in the first place.

No more practicing copy daily.
No more creating consistent content.
No more teaching myself sales or marketing.

I got comfortable.

And here’s the thing:

If you’re not where you want to be—whether it’s $0–$5k or $5k–$10k—it’s probably the same reason.

We’re not putting in the REAL effort required to level up.

So here’s my plan to change that—and you can follow it too:

1. Daily practice: I’ll send these emails every single day to sharpen my copywriting skills.

2. Content consistency: I’ll repurpose these emails into posts and upload two YouTube videos weekly.

3. Accountability: I’ve hired a new ads & sales coach to push me to the next level.

4. Back to basics: I’ll focus on what WORKS - not shiny distractions.

5. Focused work: I stopped taking on new clients to focus on scaling my current ones.

The truth is, you’re not where you want to be because you don’t yet deserve to be there.
Harsh? Maybe. But it’s reality.

If this hits home, here’s my challenge to you:

Get back to basics.

Stop overcomplicating. Stop making excuses. Start doing the work that creates real growth.

I’m doing it too—and I’ll share everything I learn along the way.

Let’s level up, together.