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- Attention. Conversion. Sales. That’s It.
Attention. Conversion. Sales. That’s It.
If you're not growing, this is why.
I know a lot of you reading this either have a business or want to start one.
So let me give you the only thing you need to worry about if you’re selling anything.
No fluff. No BS. Just three levers that decide whether you grow or stay broke.
Regardless of whatever you’re selling; physical product or a service.
This will apply.
1. Traffic: Can You Get Enough Attention?
If people don’t know you exist, you don’t have a business - you have a product no one sees.
No matter how good you think you are at the service or how good your product is.
Without attention you don’t get the money or recognition.
Every business needs attention.
Whether through:
Paid Ads (Meta, TikTok, Google.
Organic Content (YouTube, TikTok, LinkedIn)
Outreach (Cold DMs, Emails, Events)
This is your top of funnel. And if it’s weak, nothing else works.
2. Conversion: Can You Turn Attention Into Interest?
This is where most businesses lose.
They confuse people and fail to build trust, or just don’t articulate their offer clearly.
To fix that, you need to focus on:
Funnel structure
Compelling offers and guarantees
Clear landing page copy
Effective follow-up emails
VSLs or webinars that convert
Dial this in, and you’ll turn eyeballs into booked calls or direct sales.
3. Sales: Can You Close?
This is the difference between growth and being stagnant.
If you’re not closing leads, you don’t have a traffic issue. You have a sales issue.
A strong sales systems will include:
Prequalified leads
Clear pitch structure
Objection-handling processes
Follow-up workflows
Built-in trust and urgency
Now the bottom line is every growth problem will always come back to one of these three levers.
If you run a business making anywhere between £10k - £20k per month and you’re wanting to scale past £50K per month?
Click this link and apply to work with me.
If you’re below £10k per month you can join my community to learn how to get there.
YouTube Video Of The Day
This is a video I found interesting. Feel free to give it a watch.
How I Can Help
Join SABM Academy: https://www.skool.com/sabm
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